MoveSeniors.com Guest Blog: Heidi Henning, Managing Director, SRES®
National Association of REALTORS®
A Seniors Real Estate Specialist® (SRES®) is a Realtor who is uniquely qualified to assist seniors and their families in housing sales and purchases. SRES® designees draw upon the expertise of a network of 50+ specialists and are familiar with local community resources and services. Their mission is to help the 50+ market navigate the maze of financial, legal and emotional issues that accompany a move.
What qualities make an SRES® different?
SRES® designees have knowledge, experience and compassion in dealing with senior issues. They can suggest housing alternatives, including ones that may allow an aging parent to remain in the home instead of selling it. An SRES® can tailor the marketing of a home to the needs of a mature client and is knowledgeable about local 50+ housing options and elder support services.
Becky George, SRES® of Chinowth & Cohen REALTORS® in Tulsa, says “I decided to obtain my SRES® accreditation because of the additional education received through the courses. The SRES® accreditation has given me the ability to offer my clients information and resources that benefit them financially and emotionally. I tell my clients knowledge is power. And, the more knowledge they have on the resources and programs available to them the better.”
An SRES® also maintains a professional network that includes individuals who can help you with the various steps of the sale and move. These connections can offer assistance on making the decision to sell, preparing a home for showing, legal and tax considerations, and moving. An SRES® designee will also help you steer clear of loan schemes and scams that victimize aged 50+ borrowers.
Cindy Roberts, SRES®, also of Chinowth & Cohen, shares that “As an SRES® designated Realtor my training is very specific to include local resources for my clients including home inspectors, movers, attorneys, CPAs and other experts. Mature clients and their families need reliable business sources to facilitate the move. I’ve developed a network of professionals geared specifically towards those 50+ to work with my clients ensuring the selling and buying process is smooth and efficient. “
SRES® designees have all the resources and knowledge to simplify the transaction and eliminate the anxiety of selling your home. So if you’re thinking of buying, selling, renting or relocating, find an SRES® in your area for specialized help with your real estate transaction at www.sres.org.









